Luxury Watches Investment 2026 — What Actually Holds Value
Luxury watches investment 2026: the secondary market grew 37% in H1, yet prices sit well below the 2022 peak. What holds value, and what it costs.
Luxury Person
Watches, style, and travel for the patient buyer
The Archive

Luxury watches investment 2026: the secondary market grew 37% in H1, yet prices sit well below the 2022 peak. What holds value, and what it costs.
Geneva bet on two-tone watches this spring, but the secondary market hasn’t repriced them. The Rolesor refs still under retail, and which to buy first.

Rolex Pepsi discontinued in 2026: the red-blue GMT-Master II is gone and steel blew past $30,000. Hold yours or trade up?